Company Profile
Assetic Australia Pty Ltd
Company Overview
Asset Management Software & Services Excellence
Founded in 2006, Assetic delivers complete infrastructure asset management through our industry-specific software and services.
Assetic gives asset management professionals – whether they be engineering or finance focussed – a central repository for all their asset data to enable more efficient and effective outcomes. Assetic has a strong track record of enabling organisations to make better long-term decisions, thanks to unique algorithms and degradation profiles which assist in forecasting future capital expenditure.
The scalable, modular nature of Assetic, and our strong integration experience, delivers organisations a solution specific to their needs, and flexible enough to be implemented in stages depending on business need, resources and skills.
Company History
Assetic began in 2006 as a strategic relationship between Ashay Prabhu’s asset management consultancy, and Joel Brakey’s software engineering firm.
Ashay brought a decade's experience in strategic asset management to the partnership. He led the development of condition algorithms, valuation profiles and prediction analytics, and is passionate about applying this science to close the global infrastructure renewal gap.
Joel's expertise is in producing sector-specific, fit for purpose solutions and is evident from the uptake of his software solutions by a range of government, health, research and commercial clients over the past 15 years.
In early 2013, Assetic partnered with Sydney-based investment group M.H. Carnegie & Co. through the Carnegie Innovation Fund, which is designed to support and grow young, innovative companies. The partnership provides Assetic experience and support to further advance expansion into new markets and geographies.
Since inception Assetic has spread from a traditional client base of local government into facilities, water, education, rail, and other asset-intense industries. The business also expanded globally in recent years, and now has offices in London, Ontario, Seattle, and New York.